A behavior is an interaction with the web property. For example, navigating to the home page, visiting a category page, or clicking on an item in the navigation menu.
Google Analytics has introduced behavioral reports that are used to track user interactions with web pages. These reports are used to learn more about the types of content that users find engaging and how they interact with features on your page.
Sign in to Google Analytics. Navigate to your view. Open Reports. Select Behavior > Behavior Flow.
To understand how visitors are using your website, you'll need to perform web analytics. There are many different types of analytics, but most websites will use web traffic analysis to determine what visitors are doing on their site.
While Google Analytics is free to use, it does come with a few limitations. If you want to access all of the features that Google Analytics has to offer, you will need to upgrade your account.