SEO 2022 - Beginners to Advance > OFF-PAGE SEO

What is Domain Authority (DA)

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The SEO consultancy and research firm Moz invented the Domain Authority (DA) metric, which gauges a website's likelihood of ranking on search engines.

Domain Authority is a metric that ranks a website in terms of its trustworthiness. The higher the DA is, the more trusted the website. With this metric, search engines can determine which websites deserve to rank on top, and those with little value are automatically pushed down.

DA and PA are two metrics that measure the quality of a website by analyzing its authority. They are not the same and they have different values. DA measures the number of inbound links to a website while PA measures the number of unique links to a website.

The key advantage of having high DA score is that you will be able to get relevant ads for your business. It helps advertisers to know the effort they need to put in order to reach the customers.

Step 1: Concentrate on Off-Page SEO. Step 2: optimise your website's on-page SEO. Step 3: Concentrate on Technical SEO. Step 4: Check to see if your website is mobile-friendly. Step 5: Increase the speed of your website. Step 6: Strengthen Your Social Signals Step 7: Patience is a virtue.

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Course Content

  1. Introduction to Search Engine Optimization
    11m 43s
  2. Assignments: Introduction to Search Engine Optimization
    3m 45s

  1. Website Optimization Checklist
    26m 9s
  2. Assignment: Website Optimization Checklist
    4m 13s

  1. Keyword Research Method for SEO
    13m 51s
  2. What are the Keyword Research Tools
    4m 51s
  3. How to use Keywords Shitter and Google Ads for Keywords Research
    11m 7s
  4. How to Use AHREFS and Google Trends for Keywords Research
    9m 30s
  5. How to Apply Keywords on Your Website
    13m 15s
  6. Assignments: Keyword Research
    1m 39s

  1. How Search Engine Works
    6m 56s
  2. What is On Page SEO
    7m 29s
  3. Why On page SEO is Important for Every Website
    6m 12s
  4. Overview of On Page SEO Factors
    10m 55s
  5. On Page Seo Factor - Meta Title and Meta Description
    8m 10s
  6. How to Generate Meta Title and Meta Description for Your Websites.
    18m 46s
  7. On Page SEO Ranking Factors - Sub Heading and H1 Tag
    9m 35s
  8. On Page SEO Ranking Factors - Google Friendly URLS And Alt Text
    16m 46s
  9. On Page SEO Ranking Factors - Page Speed, Bounce Rate, UI-UX & Exit Rate
    26m 36s
  10. On Page SEO Ranking Factors -Tips to reduce Bounce rate & UI-UX
    15m 14s
  11. SEO Chrome Extensions
    20m 42s
  12. SEO Chrome Extensions Case Study
    4m 5s
  13. Google Algorithm Update
    27m 6s
  14. Assignments: ON-PAGE SEO
    1m 41s

  1. What is Off Page SEO and Why It is Important for Marketing
    17m 43s
  2. Difference Between On Page SEO and Off Page SEO
    5m 43s
  3. What is Domain Authority (DA)
    6m 51s
  4. What is Page Authority (PA)
    4m 15s
  5. Off page SEO factor - Link Building
    10m 22s
  6. Off Page SEO Factor - Brand Building and Content Marketing
    8m 17s
  7. Off Page SEO factor - commenting
    9m 3s
  8. Off page SEO - Forums, Influencer outreach & Local SEO
    9m 55s
  9. Off page SEO - Socialmedia Platform
    9m 57s
  10. Off Page SEO - What is Guest Blogging
    10m 48s
  11. Off Page SEO - Artical Submission
    9m 45s
  12. Off Page SEO - PDF,PPT,Directory Submission.
    16m 27s
  13. Off Page SEO What is Web 2.O
    10m 59s
  14. Assignments: OFF-PAGE SEO
    3m 27s

  1. Introduction to Technical SEO
    19m 57s
  2. Assignments: Technical SEO
    1m 49s

  1. Google My Business Basics
    14m 27s
  2. Setup of Google My Business
    18m 40s
  3. Google My Business- View Plan
    5m 56s
  4. Google My Business- Post
    11m 38s
  5. Google My Business- Post - Image Creation
    4m 53s
  6. Google My Business- Info
    10m 49s
  7. Google My Business- Info- How to Update Your Products
    3m 51s
  8. Google My Business- Info- Description & Other Updates
    6m 50s
  9. Google My Business- Insights
    11m 41s
  10. Google My Business- Insights- How to Measure Your Business Analytics
    6m 49s
  11. Google My Business- Insights- On Which Keywords Your GMB Profile is Ranking
    7m 3s
  12. Google My Business- Review- How to Deal With Reviews
    6m 22s
  13. Google My Business- Review- How to Deal with Negative Reviews
    6m 46s
  14. Google My Business- Photos
    5m 8s
  15. Google My Business- Products
    10m 4s
  16. Google My Business - Services
    9m 31s
  17. Google My Business-User-Page Roles and Difference
    7m 21s
  18. How to create Google My Business Account
    16m 15s
  19. Tips for Writing Your Google My Business Description
    8m 9s
  20. How to Create Google My Business Website
    12m 54s
  21. What is Citation & Types of Citation
    11m 1s
  22. Ciatation Audit
    7m 37s
  23. Google My Business Ranking Factors and Checklist
    11m 36s
  24. How to Run Google My Business Ads/ Local Business Ads
    8m 48s
  25. Assignments: Google My Business
    3m 36s

  1. Introduction to Google Search Console.
    19m 9s
  2. How to setup Google Search Console
    12m 22s
  3. Google Search Console Dashboard
    6m 20s
  4. Google Search Console URL Inspection Tool
    14m 41s
  5. Google Search Console Index Sitemap, Coverage and Removal Reports
    7m 47s
  6. Google Search Console Enhancement
    5m 26s
  7. Google Search Console Security, Manual Action Report, Legacy Tool and Links
    7m 34s
  8. Assignments: Google Search Conslole
    1m 25s

  1. Introduction to Google Analytics
    12m 29s
  2. How to Set up Google Analytics
    14m 48s
  3. Google Analytics Dashboard
    8m 10s
  4. Google Analytics Realtime
    7m 2s
  5. Google Analytics Audience
    30m 1s
  6. Google Analytics Acquisition
    9m 15s
  7. Google Analytics - Behaviour & Conversions
    13m 55s
  8. Assignments: Google Analytics
    52s

  1. Introduction to Google Ads
    13m 55s
  2. Understanding Google ad Bidding and Quality Score
    16m 20s
  3. Google Ads Dashboard
    13m 31s
  4. Creating New Campaign in Google Ads
    25m 10s
  5. Creating Video Campaign in Google Ads
    23m 2s
  6. Assignments: Google Ads
    1m 9s

  1. How to Use AHREFS Tool
    15m 2s
  2. How to Use Semrush Tool
    13m 55s
  3. Assignments: How to Use Different Tools
    2m 31s

  1. YouTube SEO: How to Rank YouTube Videos
    13m 23s
  2. How to Upload Videos on YouTube and Explanation of Tubebuddy
    23m 40s
  3. Assignments: Youtube SEO
    2m 18s

  1. Social Media Platforms SEO
    12m 3s
  2. Assignments: Social Media Platforms SEO
    58s

  1. Top Secrets to Rank Your Website
    10m 51s

  1. Course Summary
    2m 27s

  1. Interview Questions in SEO
    20m 23s

  1. Career Guideline
    15m 6s
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