The bounce rate is the percentage of single page sessions (those in which the person leaves your site from the same page they entered). Studies show that when you rank high in Google, your bounce rate will be lower. The relationship between SEO and bounce rate can be seen when you compare people who land on your site via organic search versus those who land on your site through a referral or an ad.
A higher bounce rate is the result of your visitors not engaging with your content, or not being able to find what they are looking for on your site. Bounce rates are calculated by dividing the number of visits that only visit one page of your website by the total number of visits. Bounces can also be increased due to technical issues, such as an error on a landing page.
A high bounce rate is sometimes seen as a bad thing because it means people are coming to the site and not clicking on anything. Some people say that this can be a problem if you are trying to increase your conversion rates. However, other people believe that visitors who quickly close the site might be more interested than those who bounce off of the site without looking at anything.
A low bounce rate is indicative of good content that is engaging and value-driven. In this article, we'll explore the attributes that drive a low bounce rate.
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