SEO is typically abbreviated for search engine optimization. It's the practice of increasing the rankings of a website on search engines, usually through the use of keywords, backlinks and other SEO techniques.
Webpages that are ranked on the first page of SERPs are the most visible pages on the Internet. Achieving a high rank in SERPs is one of the most important goals for any business. Google and other search engines use different algorithms to rank webpages, but there are few basic steps that can help your webpage rank higher in SERP:
Search Engine Optimization is an important part of marketing. In order to rank high on search engines, you need backlinks on external sites that link back to your content. That's why it's crucial for companies to create a social media campaign and get their content out there in order to gain backlinks.
Off page SEO is the process of improving the visibility of your site by improving external links to your site. This can be done by creating better content that other sites link to, getting backlinks from high quality sites, or sharing content on social media.