"Google My Business Insights looks at how customers find your listing on Google Search and Maps, as well as what they do once they've found it." — According to Google. Customers engagement data produced from your GMB listing can be accessible in the Insights tab found inside your GMB dashboard.
Google Insights for Search was a Google service similar to Google Trends that provided information on the search phrases people use on Google. Unlike Google Trends, Google Insights for Search displays regional interest as a map on a country's map.
Researchers might use key insights to summarise and share their primary findings. They should be based on research and backed up by unprocessed material such quotes, images, and audio and/or video recordings.
Customer insights allow your business teams to understand how your customers think and feel about your products and services. By knowing this, you can build deep customer empathy beyond understanding what they need, but exactly why they need it.
Preparation, incubation, insight, and verification are the four steps of insight learning.
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