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To help you figure out what tips might work for you, I've compiled a list below that includes some of the most popular and helpful tips for going live on Instagram.

  • Take advantage of the “live” feature:
  • Use Stories to go live:
  • Try to keep your videos under 10 minutes long:
  • Make sure your video is engaging with captions, hashtags, location tagging, etc.:
  • Keep your video short and sweet:

The benefits of going live on Instagram can be seen in three ways: increased engagement, increased exposure, and increased brand awareness.

According to extensive research, the optimal time to go live on Instagram is from Monday to Friday at 12 p.m. or from 7 p.m. to 9 p.m. When most people are on their lunch break, it's a perfect moment to go live on Instagram, just like it is on Facebook.

  • It is important to remember that the same rules apply to Instagram as they do for other social media platforms like Facebook and Twitter. If you are planning on promoting a specific product or service, then it is recommended that you use Instagram Stories instead of going live.
  • You should also keep in mind that if your content has a lot of nudity, violence, or anything else that may be considered inappropriate by Instagram's community standards then it is best not to go live at all.

Most people will be able to go live on Instagram once a day, but there are some exceptions. If you’re someone who goes live every day, you should be able to go live up to 7 times per week. The maximum number of times one can go live on Instagram depends on many factors including the type of account and the time of day they go live.

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