Course Content

Course Content


To get started, you'll need to identify who you'd like to examine on Instagram:

  • Gather information about your competition.
  • Create a report.
  • Analyze the information you've gathered.
  • Rinse and repeat as needed.

Follow your rival, like their recent posts, and/or leave comments to get their audience's attention. Select All or manually select profiles from the search results by clicking the profiles. There are interactivity buttons for following, liking, and commenting at the bottom of the page.

Features, market share, pricing, marketing, differentiators, strengths, weaknesses, geography, culture, and customer evaluations should all be included in a competition study. This article is for small business owners, both new and established, who want to assess their competition in order to enhance their products or services.

  • Locate the Instagram pages that you want to target.
  • Split testing can be used to identify the most profitable audience.
  • Analyze content that resonates with your target audience with Instagram Page Insights.
  • Make ads tailored to the fan base of your competitors.

In general, it's best not to connect with competitors on social media, especially when it comes to sharing their content. The reasoning is straightforward: it has the ability to expand their reach, online clicks, and follower numbers.

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