Hashtags are a great method to grow your Instagram following and reach more people. When you use a hashtag, your post will show up on the hashtag's page. If you include a hashtag in your Story, it may appear in the related hashtag Story, which is also displayed on the hashtag page.
Hashtags are a significant ranking indication since they assist the algorithm in determining the topic of the material. As a result, using highly relevant and popular hashtags in your posts is a terrific approach to boost your ranking and visibility on the platform.
Yes, but only when used properly. Hashtags have grown in popularity as a way to boost interaction, organise information, and link users across social media platforms.
The Crucial Factor Is Engagement:
Comments are considerably more important and rewarded in the Instagram algorithm 2021 than likes. The more comments you receive, the more likely your post will appear in people's feeds.
Hashtags can be used to categorise postings, enhance engagement, attract followers to a specific niche, strengthen a brand's image, and reach out to a specific demographic (and vice versa).