Writing a Problem Statement

3.7 Writing a Problem Statement

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Number 6, Problem statement. Problem statement is that statement which actually fuses all the aspirations, goals and frustrations from the persona mapping into one line. Now we need a problem statement because if we don’t know exactly what the persona wants we will never be able to design for that particular persona.

So what is a problem statement? Well, a problem statement looks at the persona mapping and the user journey and culminates the recordings into one useful line, so the problem statement is actually divided into four parts, the first thing is who, who is giving the statement? The name here, number second is what does the person do? Number three is what does the person want? And number four is why does the person want that service or product?

I think we will understand persona mapping by actually looking at a proper example. So let’s get down to it, so here I have a real problem statement the statement reads as shweta is a design student living in pune who wants food and ice cream to be delivered to her house where she and her friends live because she does not want to venture out for ice cream cravings at night, in this case shweta is the who, where shweta as design student living in pune it clearly states her location, this is very important if we have a different city here whereas the business is actually in different city this would not make sense to me, then what does she wants? She wants to order food and ice cream online and wants them to get delivered to her place.

Lastly, why? Why does she want that? Because at night, which is one of those times when you actually want to have an ice cream, she does not want to go out with her friends just to buy or have an ice cream. Probably she does not feel safe, probably she does not have her own vehicle and it is difficult to get vehicle at night, so for a brand to actually create an UI which would be properly responsive to shweta it is important to have problem statement and design according to the problem statement, please feel free to create your own problem statements form the user persona and user journey mappings that you have created for your brand. Every single persona needs one problem statement so the number of personas you have created you would  have the same number of problem statements.

Finally we come to the discussion time, click on the discussion button below and connect to fellow learners, I am really curious to hear your take on UX design and research. It is also important for you to learn and understand what others have to say about UX research and design.

(video duration- 4 minutes)