Components of UX

3.1 Components of UX

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Next up are the components of UX. Now these are the components that we are going to learn in our upcoming lessons. While showcasing each of the components I will explain the component and take you through a case study which I have specifically created for this particular lesson.

The first component is understanding the business. We are going to look at the different features that the business has, their goals, their needs. We will do this through a SWOT analysis which is a strength, weakness, opportunity and threat management analysis.

Next we would also look at the different types of competitors, that the business and the platform already has. The two different types of competitors one are direct competitors and others are indirect competitors. We are going to look at both direct and indirect competitors. We are going to see what they are doing right and what they are not doing right and try to plug in to the gaps present in the market from what the competitors are doing.

The second component of stakeholder mapping is really important for the process because stakeholder mapping gives you the first list of features of any particular business. It is extremely multidimensional right ..?? So a stakeholder, there are different types of stakeholders in the process some of them direct and while others not so direct. So it is important to look at the interest of all the stakeholders process and make sure all the stakeholders and their demands and needs and wants are addressed through the platform

The third point is user research. Here I am going to take you through different research, I am going to take you through a set of primary research along with secondary research. We are going to discuss the importance of primary research versus secondary research.

Fourth is persona mapping. We are going to create personas which would represent a particular demographic and psychographic and look at their goals, frustrations, needs which would give us the next list of features that we need to incorporate in the platform.

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The fifth point is customer user journey, from the personas we are going to take each persona and see how they are going to be moving from the external world to the platform, we are going to look at their thought process and how do we bring them to the platform.

Sixth point is recording the problem statements. The moment you have a set of persona mapping and customer user journey we get to understand the problem statement, the problem statement is actually the most important aspect it gives you the final list of features that you are going to be incorporating into the platform.

The next number seven is informational hierarchy… Informational hierarchy is again very very important because businesses and customers are extremely multidimensional. They have many different needs, goals, aspects and features. It is important for an UX designer to understand which is the most important feature to least important feature and that impacts when the UX designer is actually creating navigation flow and the UI designer creating the different screens in the follow through lessons.

Without an informational hierarchy an UI designer would probably give more importance and focus with more features on a screen that not a lot of people will see, it is important to make sure that the most important information is showcased right at the top with the most important features.

The eight component is a navigation flow. So navigation flow is like a flow chart, where you plot how a user would be moving from one point to another. How a button would react, where a particular feature and button would take the user to, we will look at small navigational flows like let’s say sign up sequence to larger navigation flows which actually plots an entire journey of a big platform.

The ninth point is usability testing, now usability testing is something done while a design is on it is very simple. You take the design to people and take their feedback, then you come back and then incorporate that particular feature and feedback into the design, it just does not work only on  designs it also works lot better on interactions, you take a particular interaction to the public and the public reacts to interactions and then you take a decision whether  the interaction is working or not and that’s about it with the components of UX.

I wanted to define a particular case study, the case study is nothing but actually a business, a hypothetical business of course that I would be doing the UX for while showcasing you all the different components in the next few lessons. So what is the business about? Well the business is about an online ice-cream delivery portal.

Well I surely do like ice-creams I hope you do as well. This is a physical ice-cream shop who is actually taking the business online. This particular shop sells more than 50 different variants of ice cream, they have natural flavours which actually quite popular in today’s day and age, customers can also order 1 scoop of ice cream, two scoops of ice-cream they can mix and match, they can also order family packs as well, company wants to deliver this particular ice-cream within 35 to 40 minutes.

So let’s see.

Finally we come to the discussion time, click on the discussion button below and connect to fellow learners. I am really curious to hear your take on UX design and research. It is also important for you to learn and understand what others have to say about UX research and design.

(video duration- 7 minutes 8 seconds)