The idea behind persona mapping is to create a model of your customer or user's journey, which will help you understand the emotions they feel during their experience with your product or service. It will also help you identify any pain points that need to be addressed.

Personas are fictional characters that help designers and developers understand their customers better. They can help them make decisions about how to design and develop products.

Persona maps help in better understanding of your target audience and what they want to read. This is done by creating a persona map and writing down their likes, dislikes, interests, needs, etc. These are then used as reference points when it comes to crafting content that will be relevant to them.

There are three types of personas:

  • Main Personas: These are the most important personas in your company and they represent your company’s target audience.
  • Supporting Personas: These personas support the main persona and they provide information about other segments that might not be important to your target audience.
  • Secondary Personas: These personAs have little to no relevance to your main persona, but they still offer valuable insights into other segments that might be important for you to know about.

Persona mapping is a qualitative marketing research technique that helps to identify the different personas that exist in your target audience. It can also be used to prioritize personas and find out what motivates them. This includes how they think, feel, and behave as well as their needs, wants, and desires.

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