2.3 Difference between UX and UI
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Next UX versus UI. A lot of you must be wondering what is the actual difference between UX and UI? I have heard this term being used so commonly in public that I am a UI UX designer. A lot of people put UI before UX while speaking. In reality this particular term UI UX in that particular order is far from true and right, UX always presides UI. As we have understood, UX is the human interaction with machines and computers using different interfaces and softwares. UX deals with making a particular process user friendly, whereas UI is more interested in creating the physical.. interaction. UX works on processes, does a lot of research, tries and understands the business the user, tries and understands the connection between the particular business to the user, UX tries to bring the user closer to the goals and the needs of the business.
UI on the other hand is a graphic design process to make and create certain screens by using software like FIGMA and XD.. UX always always comes first followed by UI..
UX tells the UI what to design… UX includes processes like customer research, customer journey research, UX tries and understands the right navigation flow which includes every single feature of the platform… UX understands the information hierarchy.
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UI on the other hand, understands visual hierarchy. UI creates screens, creates wireframes and tries to connect the wireframes and the screens to be sent to the development team for developing. UX is not a part of the process, it is the process so as UI.
UX applies cognitive psychology in its process. UX tries and understands the human being behind a particular action, tries and understands the needs and how a human being is actually thinking while creating a process.
UI on the other hand uses different visual laws for example the law of proximity or miller’s law to design screens which are aesthetically pleasing yet extremely accessible across different disciplines.
Well now that we are done with the first module, let us actually summarize what we have learned, well we started by understanding what is UX? Simple put UX is perceiving and understanding human experiences, it talks about how human beings interact with the digital world and in return we actually make that interaction easy.
Next we looked at the history of UX. If you remember, I talked about how horses in middle age changed the way people travel from one place to another, not just people but entire families started travelling in carriages that were made available.
Next we spoke about Don Norman the father of UX and how he coined the term in 1993, next we spoke about why do we need UX? We need UX because UX increases revenue for the business, it brings business closer to the user and also brings business closer to the right user.
Lastly, users find it really easy to associate with the product and the goals of the business with the right UX.
Next we spoke about the UX process, it was divided into four parts: remember, understand, research, design and test.
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Next we spoke about Art, science, how UX starts as an Art, how the UX starts the UX designer starts designing, guessing but then with repeated testing it becomes a science.
And lastly we spoke about four most important words in the world of UX.
Who, what, where and when, who is it for? What is the business about? Where is the business taking place? Where are the transactions taking place? And when is the business launching or relaunching?
In the next few courses we are going to start understanding the user, we are going to see how we actually research? What are the main types of research that an UX researcher can use to get better data?
Finally we come to the discussion time, click on the discussion button below and connect to fellow learners. I am really curious to hear your take on UX design and research. It is also important for you to learn and understand what others have to say about UX research and design.
(video duration- 6 minutes 39 seconds)
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