Lead generation is a process of getting potential customers to do business with you. It consists of a variety of marketing activities, including cold calls, email newsletters, social media posts, and landing pages.
The best time to follow up with your leads will depend on the situation. There are certain times that should be followed throughout the process that might differ depending on your lead source.
If you use email, it is usually best to follow up with your leads within 12 hours after they have opened the first email from you. The ideal timing for following up is when your audience reaches their "open rate." If this doesn't work out for you (and it won't always), then try following up at a different time of day than usual or on days when your open rate is lower (like Sundays).
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