A lead is someone who has already expressed intention to buy your product or service and a prospect is someone who may be interested in your product or service.
The key difference between a lead and a prospect is that leads are people who have previously expressed interest in your business, while prospects are people who are yet to make the final decision on whether they want to buy your product or not.
Leads can also be converted into prospects through multiple forms of marketing strategies.

This guide will teach you how to convert leads into customers.
Leads represent people who search for your brand or product. However, not all leads are interested in buying your product. These are called non-buyers and they represent the majority of your target audience. If you want to get more conversions, you need to convert these non-buyers into buyers by giving them value (e.g., free downloads) that they can't find anywhere else.

When a website visitor fills out and submits an online form from the homepage, landing page, or any other page on the website, it is known as form conversion.

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