The conversion process includes the following steps:
This is a standard step in digital marketing that every company should do. The reason why this is important is because it helps bring people to your website. This also helps you understand what marketing channels are working the best for your company and they ways you can improve them to increase conversions.
Steps in the conversion process:
- Intention (awareness of your brand, focusing on the right audience, etc) -Attraction (creative content, engaging headline) -Conversion (landing page with a call to action)
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