Lead generation is the process of capturing a prospect’s contact information and turning it into a sale opportunity through various marketing methods.
The goal of lead generation is to increase the number of leads generated and sold to your business. Lead-generation strategies can be divided into three main categories: interactive, automated, and content marketing.
Interactive lead generation strategies are those that require you to interact with your prospects on some level while they are in the market for what you provide - this could be in-person or online. Automated lead generation strategies are those that generate leads without any human intervention, such as forms or click scripts.
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