Users who visited your website but did not complete a conversion – purchase an item, fill out a contact form, download a file, etc. – are sent tailored adverts through retargeting ads.
Your only job here is to identify why people didn't buy in the first place, and then serve an ad that addresses that potential fear or objection. For example, if people weren't 100% sure your product/service could help, retargeting with testimonials and case studies can be a great way to bring down this barrier
You can establish an audience based on users who have viewed your LinkedIn Page or clicked on a call-to-action button in the top of your Page using company page retargeting. You'll also have the option of selecting how recently audience members visited or interacted with your LinkedIn Page.
Create a dynamic ad or open an existing one in Ads Manager. Choose Retarget advertisements to users who interacted with your items on and off Facebook from the Audience area of your Ad Set. Choose a remarketing option, change the number of days, and decide which products to include.
Buyer Persona Retargeting.
Segment Visitors by Sales Funnel Stage.
Retargeting by Account.
Retargeting via many channels.
Take use of Facebook Custom Audiences.
Retargeting via email
Customer Retargeting Strategies to Increase Brand Loyalty
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