Outline the ideal reader profile. The first step is about defining the target audience: who do you want to attract on the company page? ...
Identify the objectives. ...
Define metrics. ...
Outline the editorial strategy. ...
Type of content. ...
Measure results.
A content marketing approach that includes both LinkedIn blog articles and status updates, however, is a sound strategy. For brief, easy-to-read messages, use status updates. About twice a month, elaborate in long-form LinkedIn Publisher posts. TIP: Share extracts from your long-form posts in status updates to promote them.
Text-only posts on LinkedIn, unlike other platforms, receive more likes, comments, and shares. This is due to LinkedIn's preference for content that keeps users on the platform. As a result, sharing mostly text and eye-catching emoticons increases your reach and engagement.
Blog Posts. Sharing your blog posts on LinkedIn is a great way to increase your reach, build brand awareness, and spark engagement.
Industry News and Research.
In-Depth How-To and List-Style Posts.
Quick Tips.
Photo Updates.
Company Updates.
Identify your audience. ...
Set goals and engagement targets. ...
Build your brand persona. ...
Optimize your profile or page. ...
Post valuable content. ...
Create videos. ...
Share insider knowledge. ...
Create a posting schedule.
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