Linkedin Marketing Course > Various Posts on LinkedIn

Content Planning and Creation

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Content planning is the process of defining the scope, goals and strategy for content marketing. Content planning includes topics, formats and channels to be used in order to achieve the desired results.

A content plan is an essential component of any digital marketing strategy. It's not just about developing material; it's also about distributing it and evaluating its effectiveness.
The planning of content can be broken down into three simple steps:

  • Defining the goals of your content
  • Understanding your audience
  • Deciding on the distribution channels

A content plan is a well-thought-out strategy to guide the content creation process. It can be used for a variety of purposes such as to build a marketing strategy, improve customer experience, and increase conversion rates.

Content plans are a way for companies to plan out content for the future. They can be used for both social media and traditional marketing content.

Content planning is a process that helps you to determine what content your website needs. It can be a daunting task if you don't have the right tools. There are many tools available for content planning, but not all of them will suit your needs.

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Course Content

  1. Introduction to LinkedIn Marketing
    5m 57s

  1. Importance of LinkedIn Marketing
    6m 35s
  2. How can we use LinkedIn for Marketing ?
    6m 17s
  3. Who can Learn LinkedIn for Marketing?
    8m 35s
  4. Assignment: Basics of LinkedIn Marketing
    1m 33s

  1. Things to know before Setting Up Your LinkedIn Account
    9m 47s
  2. LinkedIn Profile Set-up from Scratch
    9m 34s
  3. LinkedIn Profile Optimization
    11m 38s
  4. Connection and Network in LinkedIn
    9m 37s
  5. Messages in LinkedIn
    8m 32s
  6. LinkedIn Notification
    2m 53s
  7. LinkedIn Public Profile URL
    7m 36s
  8. Tour of LinkedIn Dashboard
    7m 50s
  9. Managing Your LinkedIn Account Preferences
    9m 28s
  10. Managing LinkedIn Sign in and Security Settings
    5m 23s
  11. Managing Visibility of Your LinkedIn Profile, Network and Activity
    4m 46s
  12. Managing Your LinkedIn Notifications
    4m 36s
  13. Managing Your Data Privacy in LinkedIn
    5m 7s
  14. Managing Advertising Data in LinkedIn
    9m 53s
  15. Assignment: Profile Creation and Optimization of Profile
    2m 37s

  1. Applying & Posting Job on LinkedIn
    12m 8s
  2. LinkedIn Learning
    6m 18s
  3. Insights on LinkedIn
    4m 13s
  4. Find Leads on LinkedIn
    7m 14s
  5. Groups in LinkedIn
    9m 18s
  6. Services Marketplace in LinkedIn
    7m 53s
  7. Salary Feature in LinkedIn
    7m 5s
  8. Assignment: LinkedIn Products
    3m 13s

  1. Talent Solution Service by LinkedIn
    5m 15s
  2. Sales Solution Service by LinkedIn
    5m
  3. Posting a Free Job on LinkedIn
    4m 39s
  4. Marketing Solution Service by LinkedIn
    6m 58s
  5. Learning Solution Service by LinkedIn
    6m 44s
  6. Assignment: LinkedIn Business Services
    2m 18s

  1. Create a LinkedIn Company Page
    14m 50s
  2. Optimize LinkedIn Company Page
    10m 21s
  3. Manage Your Company Page On LinkedIn
    15m 45s
  4. Must-Haves for the Perfect Landing Page
    9m 18s
  5. Assignment: LinkedIn for Business
    2m 52s

  1. Find Ideas for Content Creation
    13m 6s
  2. Content Planning and Creation
    11m 26s
  3. Tools for Content Creation
    12m 3s
  4. Image, Video and Document Post on LinkedIn
    13m 55s
  5. Celebration and Hiring Post on LinkedIn
    9m 53s
  6. Post to Find an Expert on LinkedIn
    5m 27s
  7. Create a Poll on LinkedIn
    2m 54s
  8. Offer Help on LinkedIn
    4m 14s
  9. Create Event on LinkedIn
    12m 53s
  10. Write an Article on LinkedIn
    8m 59s
  11. Assignment: Various Posts on LinkedIn
    1m 57s

  1. Basics of LinkedIn Ads
    10m 12s
  2. Creating LinkedIn Ads Account
    5m 29s
  3. Setting Objective of Your Ad
    7m 19s
  4. Selecting Target Audience of Your Ad
    8m 32s
  5. Formatting & Placement of Your Ad
    4m 6s
  6. Setting Budget & Scheduling Your Ad
    12m 6s
  7. Creating and Publishing Your Ad
    9m 56s
  8. Understanding Dashboard of Campaign Manager
    29m 29s
  9. Retargeting Ads in LinkedIn
    21m 47s
  10. Setting Up LinkedIn Conversion Tracking
    10m 34s
  11. Assignment: LinkedIn Ads
    2m 48s

  1. Tips & Tricks to Get Job on LinkedIn
    13m 46s
  2. Craft an Offer on LinkedIn
    9m 22s
  3. Understanding LinkedIn's Algorithm
    10m 38s
  4. Content Ideas for LinkedIn Marketing
    10m 21s
  5. Assignment: Tips & Tricks for LinkedIn Marketing
    2m 37s

  1. Course Summary
    12m 24s

  1. Interview Questions
    14m 51s

  1. Career Guidelines
    11m 3s
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