Soft Skills - Essentials to Start Career in Tamil > Art of Persuasion

Persuasion Techniques: Ethos & Pathos

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Ethos is a component of persuasion and argumentation in which a speaker establishes their trustworthiness, knowledge, and moral character.

The three types of persuasive advertising methods are ethos, pathos, and logos. Each category elicits a different response from the audience.

Pathos, or the appeal to emotion, is a technique for persuading an audience by invoking specific emotions in order to make them feel the way the author wishes. Authors utilise carefully chosen words, meaningful language, and examples and stories that elicit emotion.

Your viewers will be motivated by emotions. They pique people's interest and motivate them to take action. Using pathos in your writing is a fantastic tactic to employ. It allows you to appeal to your audience's feeling of self-interest and identity.

Ethos, pathos, and logos are persuasion styles that are employed to persuade and appeal to a target audience. These characteristics are required for your audience to accept your messaging.

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  1. Introduction to Soft Skills
    11m 1s

  1. Communication Skills and Its Types
    11m 47s
  2. Communication Elements
    9m 16s
  3. Factors Affecting Communication
    9m 17s
  4. Body Language Skills
    13m 6s
  5. Importance of Listening
    14m 9s
  6. Effective Written Communication Skills
    13m 56s

  1. Introduction to Assertive and Aggressive Communication
    9m 42s
  2. Importance of Assertive Communication
    12m 54s
  3. Assignment : Aggressive vs Assertive Communication
    1m

  1. Transition from Campus to Corporate
    5m 5s
  2. Skills to Emphasize Personal Brand
    10m 50s
  3. Assignment : Campus to Corporate
    1m 23s

  1. Skills Required to Prepare for an Interview
    11m 51s
  2. How to Conduct Yourself during an Interview?
    13m 4s

  1. Impression Management : Dressing as Per Role
    11m 38s
  2. How to Create First Impression?
    13m 56s

  1. Understanding Office Etiquette
    12m 24s
  2. Assignment : Office Etiquette
    2m 19s

  1. Understanding Importance of Feedback
    12m 22s
  2. Art of Giving and Receiving Feedback
    12m 50s
  3. Assignment : Managing Feedback
    1m 41s

  1. Soft Skills for New Manager
    11m 58s
  2. Understanding the Importance of Delegation
    7m 56s
  3. Importance of Creating Trust and Accountability
    7m 29s
  4. Skills for Tracking and Reviewing Performance
    8m 13s

  1. Workplace Negotiation Skills
    4m 3s
  2. Create Win-Win Situation in Workplace
    13m 40s

  1. Skills to Manage Team Dynamics
    11m 20s
  2. Effective Teamwork Skills
    11m 44s

  1. Time Management Skills
    10m 32s
  2. Skills for Scheduling and Prioritizing Task
    11m 40s
  3. Assignment : Time Management
    1m 22s

  1. Creative Thinking Skills
    23m 16s

  1. The Art of Persuasion
    10m
  2. Persuasion Techniques: Ethos & Pathos
    11m 58s

  1. Leadership vs Management
    11m 28s
  2. Essential Leadership Skills
    12m 49s
  3. Skills for Leader to Develop Effective Teamwork
    6m 26s
  4. Assignment : Leadership
    1m 34s

  1. What are Stresses and Its Types?
    10m 35s
  2. Stress Management Skills
    12m 55s

  1. What is Multitasking ?
    9m 53s
  2. When to Multitask and When Not to Multitask
    8m 12s

  1. How to Define a Problem
    10m 16s
  2. Brainstorming to Generate Ideas
    8m 3s
  3. Decision Making Skills
    9m 7s

  1. Course Summary
    5m 17s

  1. Interview Questions
    4m 51s

  1. Career Guideline
    3m 14s
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