Renewals and Growth are two important metrics for understanding the health of a company. Renewals show how many times a company has raised money in the past while Growth shows how much that company has grown over time.
Growth is often seen as a measure of success, but it’s not always possible to measure growth because it’s hard to determine whether something is growing or not.
Customers begin with a value expectation, engage with a product or solution, and ultimately realise business value for their company through the value realisation process.
The three stages of value realization are:
Creation (purchase)
Consumption (use)
Destruction (disposal)
Value expansion happens when the value of a product or service is increased in the market. For example, a new product may be introduced to the market with a lower price point, but it gains more customers and generates more revenue than its previous version.
Value expansion is important for companies because it can help them stand out from their competitors. It also helps them gain greater profits by introducing new products to the market.
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Value expansion is the process of increasing the value of a product or service by adding new features and benefits over time.
The three stages of value expansion are:
Incremental Value Expansion
Radical Value Expansion
Disruptive Value Expansion
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