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Annual Recurring Revenue & Upsell - Cross Sell

Customer Service, Customer Support and Customer Experience Basic Terminologies

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Upselling is a sales strategy in which a vendor encourages a consumer to buy more expensive things, upgrades, or other add-ons in order to increase income. While it normally entails pitching more profitable services or products, it can also just entail introducing the customer to new possibilities they may not have considered.

Upselling is a strategy to sell a superior, more expensive version of a product that the customer already owns (or is buying). A superior version is: a higher, better model of the product or. same product with value-add features that raises the perceived value of the offering

The difference between ARR and upsell is that the latter is a product or service that you already have, while the former is an additional product or service that you can purchase.

The three leading models for calculating ARR are:

  • Monthly active users (MAUs)
  • Monthly active users on a pay-as-you-go plan
  • Total revenue per user (TRP).

  • Cross selling is a strategy of offering additional products to the customer after they have already made a purchase. It is an effective way to generate more revenue and increase customer lifetime value.
  • The benefits of cross selling are that it helps companies increase their revenue, reduce churn, and improve customer satisfaction.

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