User Experience (UX) Design Course in Tamil > Components of UX

User Journey Mapping

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A UX trip map is a diagram that depicts the user experience of a particular product, usually an app or website. You can learn how a consumer interacts with your product and what they find useful or bothersome using these types of maps. As a result, you can create software that is simpler and easier to use.

  • Select a scope.
  • Make a persona for the user.
  • Define the circumstances as well as the user's expectations.
  • Make a list of all the touchpoints.
  • Take into account the user's intent.
  • Make a map of your travels.
  • Consider the emotional state of the user at each stage of the engagement.
  • Validate and improve the user experience.

Unlike journey maps, which are frequently used as a big-picture, cross-departmental organisational tool, storyboards are typically (but not always) a detail-oriented, narrow-use tool intended primarily for members of the same team.

A journey map lays out all of your customer's encounters with your brand, from how they first heard about you through social media or brand advertising to their direct interactions with your product, website, or support team, and includes all of the steps they take to fulfil an objective.

The customer journey map is a visual representation of the consumer's interaction with your brand. This map is important because it requires you to consider how your clients actually perceive your brand, rather than how you believe they do.

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