Persona mapping is the process of creating fictional yet realistic client profiles. Personal features, ambitions, motives, attitudes, and more are reflected in them.
A child starting a new school for the first time, for example, wants others to think he is popular, cool, and unafraid. He wears fashionable apparel and enters the room confidently, greeting everyone. He is portraying a bold young man who is charming and popular.
Personas assist designers in developing empathy and understanding with end consumers. Personas allow designers to: Gain a perspective similar to that of the user. Personas can assist designers in stepping outside of their comfort zone and recognising that various people have distinct requirements and expectations.
A target audience is a group of people who share similar traits and have a high likelihood of purchasing a product or service. A target persona, on the other hand, is a client profile created through research.
Define the scope and objectives:
Collect materials The media you select to construct an empathy map should be dictated by your goal.