User Experience (UX) Design Course > Components of UX

Persona Mapping

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Persona mapping is the process of creating fictional yet realistic client profiles. Personal features, ambitions, motives, attitudes, and more are reflected in them.

The first step is figuring out who the target audience is. It can be as simple as knowing who your audience is or asking them directly. After that, it's time to research this person and figure out what makes them tick. You can do this by reading articles written by people in the same industry as you or even just talking with friends and family members who might know more about them than you do.

Personas are a way to make sense of your data. They are fictional characters that represent your target audience. They help you to see the world through their eyes and understand how they think and feel.

A persona is a fictional character that represents your target audience, and it's created based on research and interviews. The persona is usually based on one or two people, but can be expanded to include more than one person if needed.

Some rules for creating personas are:

  • Make sure they have a name and an age range
  • Create them with specific goals in mind so they can be easily compared to other personas
  • Create one persona per target market segment

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