• Behaviour is a user's interaction with your product or service. For example, if a user visits your website and browses through the pages, that is considered behaviour.
  • Conversions are the actions that users take after they have been exposed to your marketing content. For example, if someone signs up for an account on your website after seeing an ad on Facebook, that would be considered a conversion.

A conversion tracking tool is a software that helps in measuring the success of marketing campaigns. It provides data on how many visitors have converted into leads, customers, or sales. These tools are usually used by businesses to track conversions and optimize their marketing activities.

The most common type of conversion tracking tool is web analytics software. These tools provide a lot of data about the website visitors and their actions on the website. This can help marketers in understanding what’s going on with their websites and what’s working for them.

Conversion tracking tools can help you understand your audience and how they are interacting with your website or app. You can use it to measure the return on investment of marketing campaigns, measure the effectiveness of different calls-to-action, and optimize your website.

Google Analytics is a tool that allows you to track the different types of behaviours that can be tracked in Google Analytics.

There are three types of behaviours that can be tracked in Google Analytics:

  • Visitor behaviour
  • Site usage
  • Conversions

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