What is the difference between behaviour and conversions?

Behaviour is a user's interaction with your product or service. For example, if a user visits your website and browses through the pages, that is considered behaviour. Conversions are the actions that users take after they have been exposed to your marketing content. For example, if someone signs up for an account on your website after seeing an ad on Facebook, that would be considered a conversion.

Course Content

Introduction to Google Analytics

12m 15s

How to use LearnVern

3m 20s

Set up Google Analytics

14m 48s

Google Analytics Dashboard

8m 10s

Realtime

7m 2s

Audience

29m 56s

Acquisition

9m 15s

Behaviour & Conversions

13m 32s

Assignment : Google Analytics

47s

Quiz : Google Analytics

Course Wrap up

Behaviour & Conversions

Google Analytics - Get Analytics Certified Google Analytics

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Discussion

Course Content

Introduction to Google Analytics

12m 15s

How to use LearnVern

3m 20s

Set up Google Analytics

14m 48s

Google Analytics Dashboard

8m 10s

Realtime

7m 2s

Audience

29m 56s

Acquisition

9m 15s

Behaviour & Conversions

13m 32s

Assignment : Google Analytics

47s

Course Wrap up

FAQs

Behaviour is a user's interaction with your product or service. For example, if a user visits your website and browses through the pages, that is considered behaviour.
Conversions are the actions that users take after they have been exposed to your marketing content. For example, if someone signs up for an account on your website after seeing an ad on Facebook, that would be considered a conversion.

A conversion tracking tool is a software that helps in measuring the success of marketing campaigns. It provides data on how many visitors have converted into leads, customers, or sales. These tools are usually used by businesses to track conversions and optimize their marketing activities.

The most common type of conversion tracking tool is web analytics software. These tools provide a lot of data about the website visitors and their actions on the website. This can help marketers in understanding what’s going on with their websites and what’s working for them.

Conversion tracking tools can help you understand your audience and how they are interacting with your website or app. You can use it to measure the return on investment of marketing campaigns, measure the effectiveness of different calls-to-action, and optimize your website.

Google Analytics is a tool that allows you to track the different types of behaviours that can be tracked in Google Analytics.

There are three types of behaviours that can be tracked in Google Analytics: