What are the types of acquisition data?

There are three types of acquisition data: website traffic online conversions offline conversions.

What are the different types of acquisition?

Paid search (Google AdWords, Bing Ads, Facebook ads) Social media advertising (Facebook ads, Twitter Ads) Online display advertising (Google Display Network) Email marketing (SEM) Direct marketing or sales promotion campaigns

What is the difference between organic and paid traffic?

Organic traffic is traffic that comes from the search engine results and paid traffic is traffic that comes from advertisements. Organic traffic usually generates more leads than paid traffic. The only disadvantage of organic traffic is that it can be hard to measure the amount of visitors coming from a specific source.

Course Content

Introduction to Google Analytics

12m 15s

How to use LearnVern

3m 20s

Set up Google Analytics

14m 48s

Google Analytics Dashboard

8m 10s

Realtime

7m 2s

Audience

29m 56s

Acquisition

9m 15s

Behaviour & Conversions

13m 32s

Assignment : Google Analytics

47s

Quiz : Google Analytics

Course Wrap up

Acquisition

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Discussion

Course Content

Introduction to Google Analytics

12m 15s

How to use LearnVern

3m 20s

Set up Google Analytics

14m 48s

Google Analytics Dashboard

8m 10s

Realtime

7m 2s

Audience

29m 56s

Acquisition

9m 15s

Behaviour & Conversions

13m 32s

Assignment : Google Analytics

47s

Course Wrap up

FAQs

The acquisition function in Google Analytics is a number that measures the total number of new visitors and customers who visit your website. This metric can be used to compare different time periods, such as month-to-month, quarter-to-quarter, and year-to-year.

There are three types of acquisition data:

website traffic
online conversions
offline conversions.

Analytics is a valuable tool for digital marketers and can provide them with insights about the performance of their website. Furthermore, analytics can help digital marketers to identify which content works best on their website and what marketing strategies should be used.

Paid search (Google AdWords, Bing Ads, Facebook ads)
Social media advertising (Facebook ads, Twitter Ads)
Online display advertising (Google Display Network)
Email marketing (SEM)
Direct marketing or sales promotion campaigns

Organic traffic is traffic that comes from the search engine results and paid traffic is traffic that comes from advertisements.
Organic traffic usually generates more leads than paid traffic. The only disadvantage of organic traffic is that it can be hard to measure the amount of visitors coming from a specific source.