• Test. Use Google's Structured Data Testing Tool to make sure you've applied the code correctly on your page.
  • Use Google's Rich Result Tester to get a sneak peek.
  • Re-enter the page.

To show a page in the search results, Google must first figure out what it is about. Structured data is similar to communicating to Google and informing them what your website is about. This will help you improve your rankings. Furthermore, structured data will alter the appearance of your snippet (search results).

The FAQ schema is specialised markup that you may use to add a list of questions and answers to a webpage's code. The markup is then read by Google, which utilises it to create a rich snippet. This one, for example: Under your regular SERP result, this FAQ rich snippet displays a collapsible list.

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